Noa van den Boogaard


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Noa van den Boogaard











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How do the everyday (typo-)graphics we encounter on the city streets relate to place- and meaning-making?

Our society is increasingly being dominated by visuals. Signs throughout the city guide you in how to move through the city landscape; where to walk and where not, when to stop, when to go, where to look, what to do.
 
The subtle, complex structure of visual language sets the tone for our everyday experiences in the city that is drunk on icons, and always fighting for a glance of the spectator. 


Toolbox
Writing the city, reading the streets is a toolbox created for the spectators that want to become active actors that spread their message in the city, but don’t know where to start.

The contents of the toolbox consists of a publication about typographic landscaping, that investigates how graphic design relates to place- and meaning-making, through researching how (and why) established designers add to the city-scape.

This written research is supported by a set of exercises that turns theory into action and help you unravel what the city’s graphic languages are communicating. Through collecting images and reflecting on this created archive, the introverted activist acquires several tools to develop their visual voice and start re-writing the city streets, and thereby reclaiming the urban landscape. 

Writing the city workshop

Final presentation

︎︎︎ View the full process of this project here

︎︎︎ Find more about the research here